Kesh King anti-hairfall shampoo announces brand campaign featuring Palak Tiwari and Shilpa Shetty. Shilpa has been the face of the brand since 2019 and also endorses Kesh King Ayurveda Oil.
Made by Raju Hirani Films, the new Kesh King anti-hairfall shampoo commercial features an exchange between the two celebrities, blended with the Bollywood song ‘Ude Jab Jab Zulfe Teri’. The commercial will be on air in the month of May.
“Kesh King is a hair and scalp care solution brand with Ayurvedic credentials. Over the years, the brand has effectively catered to its core TG with Shilpa Shetty as the brand ambassador. Shilpa, with her expertise in promoting healthy living through yoga, perfectly embodies the brand’s commitment to natural solutions. In addition, we have also onboarded the very talented Palak Tiwari to appeal to today’s generation, who are seeking better hair solutions than what the current market offers, for their persistent hair fall woes,” Priti Sureka, director, Emami limited, said.
Apart from capitalising on the influence of two celebrity endorsers through traditional media like television, print and point-of-sale communication, the brand plans to leverage Shilpa and Palak’s presence to actively engage and connect with audiences across age groups and strengthen trust through various contests and challenges in the digital space.