Karisma Kapoor has been announced as the new brand ambassador for Modi Naturals’ flagship brand, Oleev. In her latest association, Kapoor is featured in Oleev’s campaign encouraging women to focus on making choices that prioritise their health and well-being, both for themselves and their families. According to the company, the campaign addresses the societal pressures on women to meet unrealistic standards and highlights the importance of sustainable and healthier choices.
“As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there,” Kapoor said.
It is understood that the collaboration will be supported by a wide-reaching marketing campaign, including TV commercials, digital promotions, outdoor advertisements, and PR initiatives.
“We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life,” Akshay Modi, managing director, Modi Naturals, said.