Kapture CX, the SaaS-based customer experience platform, has appointed Garima Rai as the new VP of marketing.
Before joining the Kapture CX, Rai has worked as a director of marketing at ClearTrail Technologies, where her efforts played a pivotal role in establishing market presence for Klera – a no-code data analytics and process automation platform. Her educational background includes a Master’s Degree in Business Administration from INSEAD.
Talking about the appointment, Sheshgiri Kamath, CEO and co-founder, Kapture CX, said, “Vikas and I are excited to welcome Garima Rai to the team. Rai arrives with a 14-year journey as a seasoned marketer within the B2B software industry. Her wealth of experience and insights make her a valuable asset to our team, and we are genuinely excited to have her join us. This is a step in the right direction for both of us as we look forward to scaling Kapture together in the coming years.”
A customer-focused business strategist, Rai has mastered the art of utilising data and analytics to drive informed marketing decisions and deliver tangible business outcomes. Moreover, her expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.
“I’m excited to join Kapture, a company with a track record of success and growth. I’m committed to building a marketing organisation that is enrolled in the company’s strategic vision, and taking this extraordinary journey to even greater heights,” Garima Rai, VP of Marketing, Kapture CX, added.