Junglee Games India announces the launch of its campaign ‘Apne Type ke Log’ with Anil Kapoor. The association with Anil Kapoor aims to further enhance the spirit of inclusivity, and excitement and instil relatability among an audience cohort enriched by the actor’s energetic charisma and intense demeanour.
In a recent survey conducted among Junglee Poker players, 26% of participants in the age bracket of 18-30 favoured actor Anil Kapoor over younger Bollywood stars. His versatility, style, and ability to resonate with a diverse audience, made him the perfect choice for Junglee Poker.
“We are thrilled to partner with Anil Kapoor and launch the ‘Apne type ke log’ campaign. The idea is to show the audience how Junglee Poker is an inclusive game, built for people from all walks of life and skill sets in a healthy environment. We will continue to amplify our values of trust and responsible gaming, to make a significant impact in the gaming industry,” Bharat Bhatia, chief marketing officer, Junglee Games, said.
The ‘Apne type ke log’ campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone, irrespective of age, gender, or background. The campaign captures the intensity and camaraderie at the poker table while promoting a welcoming environment for players of all skill levels.