JioHotstar unveiled: India’s biggest OTT platform merges JioCinema and Disney+ Hotstar

JioHotstar, a joint venture between Viacom18 and Star India, combines JioCinema and Disney+ Hotstar to offer 3 lakh hours of content, including Bollywood films, global franchises, and live sports.

Written by Shailja Tiwari

February 14, 2025 06:00 IST

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

JioStar is ramping up its IPL ad strategy with a 1 billion viewer target, new ad innovations, and Nielsen-backed measurement.

JioStar, a joint venture between Viacom18 and Star India, has launched JioHotstar, combining JioCinema and Disney+ Hotstar into one streaming platform. With over 50 crore subscribers, JioHotstar aims to improve India’s entertainment and sports streaming experience.

The platform offers 3 lakh hours of content across 19 languages, including Bollywood films, global franchises, and live sports. By integrating JioCinema and Disney+ Hotstar’s libraries, JioHotstar provides a variety of content, such as Hollywood movies, Indian shows, reality programs, and international sports.

“At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalising content like never before,” Kiran Mani, CEO – Digital, JioStar said.

JioHotstar uses AI-driven recommendations to personalise the viewing experience. Basic access is available without a subscription, with premium options starting at Rs. 149, and existing subscribers can transition easily.

The platform focuses on sports, offering live coverage of major events like IPL, ICC tournaments, Premier League, Wimbledon, and local leagues like Pro Kabaddi and ISL. It also features 4K streaming, multi-angle views, and real-time stats.

“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric.While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO – Entertainment, JioStar, while elaborating on the entertainment offering.

The platform also introduces ‘Sparks’, a new initiative to feature India’s digital creators, allowing local talent to connect with viewers.

JioHotstar’s rebranding marks a new phase in digital entertainment, offering advertisers broad reach and data-driven personalisation.

This article was first uploaded on February fourteen, twenty twenty-five, at zero minutes past six in the morning.