Jagran New Media, the digital wing of Jagran Prakashan Ltd, has partnered with the ONDC Network to launch Khojle.com, a marketplace aimed at transforming the e-commerce landscape. The collaboration marks ONDC’s first venture with a major Indian publisher, focusing on creating a unified user experience.
Khojle.com targets India’s Tier 2 and Tier 3 markets, integrating e-commerce opportunities into Jagran New Media’s websites. Users can access the retail marketplace with a single click while browsing content, exploring a range of goods like Fashion, Home & Kitchen, Groceries, Electronics, Personal Care, and more with tailored recommendations based on preferences. The platform also supports the MSME sector and startup ecosystem, aiming to broaden market access for businesses of all sizes with support from the ministry. This strategic initiative is expected to set a new benchmark in India’s e-commerce landscape.
“I am thrilled to announce the landmark partnership with ONDC network for the launch of Khojle.com, a pioneering initiative that seamlessly blends content with commerce to provide a comprehensive solution. This move aligns perfectly with our nation’s growth towards a $5.2 trillion economy, promoting initiatives like #VocalforLocal and #OneDistrictOneProduct, paving the way for an inclusive growth environment for Retailers and Businesses alike. Khojle.com is designed as a holistic platform with an Audience & Services model that caters to our extensive user base, from accessing the latest news and information to personalised shopping experiences,” Bharat Gupta, CEO, Jagran New Media, said.
“Working with Jagran New Media strategically aligns perfectly with our mission to expand e-commerce penetration in India, enabling population-scale inclusion of sellers of all types and sizes. The launch of Khojle.com not only opens avenues for startups but also ensures consumer access to wide choices. This initiative aligns with ONDC’s democratising e-commerce and a collaborative environment that is propelling industry growth,” T Koshy, MD and CEO, ONDC, said.
Khojle.com, a platform launched by Jagran New Media, combines news, politics, sports content, and shopping into one interface. The website and app aim to improve user experience by integrating reading and shopping. This initiative offers an additional revenue stream for Jagran New Media and supports ONDC’s mission to increase e-retail penetration in India. Khojle.com facilitates scalable and cost-effective e-commerce solutions for startups.