ITC Nimyle, a neem-based floor cleaner, has collaborated with India’s pet festival, Pet Fed. As per the company, the partnership aims to focus on clean floors to make it pet-friendly.
Additionally, the partnership with Pet Fed is a milestone in ITC Nimyle’s journey to raise awareness on safe floors for pets with its floor cleaner. With Pet Fed, ITC Nimyle is engaging with pet parents, pet enthusiasts, experts and veterinarians across cities in India to educate on pet safe floors and promote the choice of an eco- friendly floor cleaner.
Talking about the collaboration, Nirrmala Kotharii, general secretary, World Neem Organisation, said, “Neem has been an integral part of the Indian health and hygiene system for centuries. In India, the Neem tree is often planted in front of homes and is used as a sustainable solution for medicinal and remedial purposes. ITC Nimyle is testimony to this promise of the goodness of neem and the natural cleaning properties of the tree. Neem is the sustainable solution for homecare and pet care.”
Moreover, ITC Nimyle will be a part of the Hyderabad Pet Fed Festival on 16 and 17 March 2024 at DSL Virtue Mall.