The Indian School of Business (ISB) has introduced a refreshed logo as part of its strategic brand update.
The rebranding was carried out in partnership with consultancy firm Landor. The new logo features a clean sans-serif wordmark, with a design reoriented to signify forward movement and progress.
“Our new brand embodies ISB’s relentless pursuit of excellence. We are firmly committed to nurturing leaders who drive impactful change in a complex world. We are already on a path of evolution this year with a revised curriculum and a new programme for young leaders. Our new brand identity reflects our belief that the future belongs to those who create it,” Dean Madan Pillutla said.
ISB stated that the updated logo aligns with its focus on research, pedagogy, and leadership development. The institution’s initiatives include research centres, faculty-led programs, and an alumni network aimed at addressing leadership needs in India and globally.
Since its inception in 2001, ISB has focused on business education and research. The refreshed brand aims to emphasise its direction towards combining research with practical applications to prepare students for leadership roles across industries, government, and society.