Intel, in collaboration with Carat and 91mobiles, has launched the ‘Intercepting the laptop buyer behavior’ campaign to dominate the laptop market in 2023. Leveraging Carat’s proprietary tool CCS, the campaign targets prospective laptop buyers by understanding their behavioral patterns across web touchpoints. 91mobiles, with its high reach and affinity towards laptop buyers, promoted Intel EVO laptops, redirecting premium shoppers to an Intel EVO 3D Interactive page for a visually rich experience.
The campaign also featured custom list pages and highlighted Intel 13th Gen hero gaming laptops, aiming to boost purchase intent. With over 6 million monthly buyers on the 91mobiles portal, the campaign seeks to enhance Intel’s presence in the competitive laptop market.
“While the awareness of Intel EVO is strong, our focus this year was to increase consideration in the minds of laptop buyers. We realized the importance of nudging the consumers at the right time in their research and buying journey with the right communication/messaging for Intel EVO laptops. Carat team helped us identify the right partner – 91mobiles to leverage this opportunity through various touchpoints on the platform and smart integrations in an effective manner,” Apurva Jani, marketing director, sales, marketing and communications group, Intel India, said.
To cater to new gamers, there was also a microsite with curated articles, videos, and the official Intel social feed, to educate them about the performance of Intel 13th gen.
“We are thrilled to be partnering with Carat and Intel to build salience for Intel machines among 91mobiles platform users for the third year in a row. This partnership is a testament to 91mobiles’ ability to target hi-intent and tech-savvy users at scale with custom marketing solutions that set new industry benchmarks,” Nitin Mathur, founder and CEO, 91mobiles said.