At a product education session in Gurgaon , Meta previewed several product features that would soon begin testing. This includes birthday’s, audio notes, selfie video notes, and multiple lists in stories. These creative tools are meant to help GenZ consumers express themselves on the platform.
October 6, is Instagram’s birthday, and so the platform just turned 13 years old. In this context, the platform showcased four new features that would appeal to the GenZ audiences, and would soon start testing.
Birthday’s
This new birthday feature will help people let their friends and followers know when it’s their birthday, and helps their friends celebrate them in fun ways, like stickers and confetti!.
Audio notes and selfie video notes
Recently introduced ‘Notes’ feature by Instagram where users can share their thoughts with words and can also share a part of a song they like. It’s one of the top ways teens communicate with their friends, right up there with DMs. Now, a couple of improvements will be added into this feature. ‘Audio Notes’ will help you leave a voice recording as a Note and ‘Selfie Video note’ will allow you to capture a short video that will loop in your Note for 24 hours.
Multiple lists in stories
As per the platform, this is a much requested feature. Now, Instagram users will be able to create more lists beyond just Close Friends. Soon they’ll be able to make lists for different groups of friends, or family – whoever they want.