IndusInd Bank has introduced a brand campaign aimed at promoting its hyper-personalised financial super-app, ‘INDIE.’ INDIE is a recently introduced mobile banking app from IndusInd Bank that offers a banking experience to digitally-savvy customers seeking a digital experience. The app encompasses services, including a Smart Savings account with Linked FD, Flexible Line of Credit, a personalised rewards programme, advanced security features, and stock broking, among others.
This brand campaign centres around the theme, ‘Everyday Banking shouldn’t feel like a battle,’ and showcases day to day struggles people have with banking. The campaign offers a perspective to users with content, emphasising that ‘INDIE’ by IndusInd Bank offers personalised experience and flexible products that users can personalise as per their needs with many industry firsts. The app also leverages advanced analytics to provide personalised insights to its customers.
Conceptualised and executed by Leo Burnett India, the brand films drive the USPs of INDIE covering features such as rewards on the brands of customer’s choice and industry-first security features such as numberless cards, dynamic ATM PIN, single-use virtual debit card, and the ability to receive transaction OTP even in low network zones using Super-OTP. Users can also access a flexible instant credit line up to 5 lakhs, allowing them to withdraw funds anytime and multiple times while paying interest only on the amount withdrawn. Additionally, through INDIE, the Bank is providing a special World Cup interest rate of 7.85% p.a on fixed deposits, along with the added benefit of linking users’ fixed deposit to their savings account.
“The new brand campaign reflects IndusInd Bank’s unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With INDIE, we’re revolutionising banking into a seamless and tailored experience, where individual needs and preferences take centre stage. The campaign symbolises our mission to redefine the everyday banking experience, simplifying it and making it more convenient.” Charu Sachdeva Mathur, head – digital banking and strategy (existing business), IndusInd Bank, said.
This campaign will run across television, connected TV, social and digital media channels such as YouTube, OTTs, Instagram, FB, LinkedIn, etc.