inDrive India, a global mobility and urban services platform operational in 48 countries, has assigned its creative mandate to Sociowash. The strategic partnership aims to boost brand visibility and growth in the Indian market by leveraging digital platforms. The mandate was awarded following a multi-agency pitch and will be overseen from Sociowash’s Delhi office.
“At Sociowash, we believe in the power of creativity and innovation to drive meaningful connections between brands and their audiences. With the partnership, we are excited to leverage our expertise to elevate inDrive’s presence in the Indian market, emphasising values of fairness, and transparency, and disrupting the monopoly of other players. Together, we aim to create impactful campaigns that not only enhance brand visibility but also foster lasting relationships with customers,” Pranav Agarwal, co-founder, Sociowash, said.
Sociowash will utilise its creative prowess and strategic innovation to enhance inDrive’s visibility in the Indian market. The focus will be on amplifying the values of fairness and transparency in cab fares, aligning with inDrive’s brand ethos. Through strategic approaches, Sociowash will spearhead inDrive’s market presence, and revolutionising customer engagement.
“According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in. Within the dynamic landscape of the Indian market, our dedication to transparency and reliability remains unwavering. Through the utilisation of Sociowash’s expertise and insights, we are positioned to navigate the competitive space with agility and resilience,” Avik Karmakar, senior GTM manager, inDrive South Asia, said.