India’s quick commerce experienced a boom with the festive season incoming as a 22% rise in monthly active users on India’s top five quick commerce in July of 2024 when compared to January 2024, revealed a report. At the same time, a seven percent decline in consumer retention rate on the same apps was also observed. Customer experience proves to have a stronghold as a 12% surge has been observed in discussions around users uninstalling apps due to poor user experience.
The average monthly ‘sale’ search was 5.9 million in January-July of 2024 as compared to the 3.7 million in January-July of 2023. While there was a 71% increase in mentions for great offers, there was a 127% rise in conversations claiming quick commerce to be a saviour for late night deliveries. The report also revealed that there is a 50% rise in average monthly searches for same day delivery.
It was also found that there was six million more unique app instals during festive season as compared to otherwise. Furthermore, 17% rise in discussions around innovative first party data collection methods by marketers and 62% more discussions around account based marketing by marketers, revealed the report. When it comes to reviews, the report revealed that there was a 92% rise in chatter on X, a social media platform, about fake reviews and more than 27 million YouTube Shorts, short form videos on YouTube, on ‘Keep or Return’ in the fashion category.
Furthermore, it was also revealed that users spent more than 3923 minutes on music streaming platforms during the latter half of 2023 as compared to the former half. Additionally, there was also a 57% rise in conversations around AI for personalisation during festivals. There was a 16.7% increase in video streaming platforms.