ICICI Direct has unveiled their campaign ‘Live The AND Life’. As per the company, the campaign advocates the ‘AND’ lifestyle, encouraging users to pursue multiple aspirations simultaneously, without having to choose between them.
The campaign emphasises inclusivity and balance in one’s financial objectives.
Talking about the campaign, Vijay Chandok, managing director, ICICI Securities, said, “The campaign is about empowering our customers to ‘Live the AND Life’, which in essence means achieving financial freedom through research-based investing and helping them meet their life goals and dreams. The values that underpin this effort are trust, innovation, expertise and progressiveness.”
The campaign is conceptualised in collaboration with Vector Brand Solutions, a part of Quotient Ventures.
“The ‘Live the AND Life’ campaign marks a strategic shift for the brand, presenting it as a trusted partner for individuals seeking a holistic approach to their financial journey, and promoting a lifestyle that aligns with diverse ambitions,” T Gangadhar, group CEO, Quotient Ventures, added.