Hyundai Motor India Ltd (HMIL) has launched its latest multi-channel media campaign for Hyundai EXTER, titled ‘Dil mein Bas Jaye EXTER’.
The campaign, featuring a series of six films, aims to enhance brand recall and generate buzz surrounding the EXTER while highlighting its key safety, convenience, and comfort features such as six Airbags standard with over 40 safety features, paddle shifters, sunroof, cruise control, and hill assist control, among others. From what it’s understood, these films have a common central character ‘Surya’, who seemingly embodies the spirit and features of EXTER.
Reportedly, the campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram. Targeted towards driving higher website visits and video views, the campaign is expected to utilise programmatic platforms to reach in-market auto enthusiasts, news channels, family-focused individuals, sport enthusiast, and travel affinity audiences.
“I believe the ‘Dil mein Bas Jaye EXTER’ campaign exemplifies Hyundai’s commitment to creativity and innovation in marketing. With a focus on creating high brand recall and amplifying awareness about EXTER, these TVCs intend to communicate the unique value proposition of our SUV. By leveraging narratives while establishing a regional connect through Hindi, Tamil, Malayalam, Kannada, Telugu, Marathi, and Bengali languages, we aim to resonate with our target audience and further strengthen the brand value and recall of the Hyundai EXTER,” Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India Limited, said.