Hyundai Motor India Ltd. (HMIL) has launched a new brand campaign titled ‘I Choose Hyundai’. The campaign highlights Hyundai’s range of products, driven by customers across India, under the theme #IndiaDrivesHyundai. The campaign aims to showcase the variety of models, transmissions, features, and fuel options available from Hyundai.
Reportedly, to connect with regional audiences, the TVC is available in six languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu. The campaign film features various Hyundai models driven by different customers, focusing on aspects such as mobility, service network, technology, comfort, convenience, and safety.
“With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey,” Tarun Garg, COO, Hyundai Motor India Limited, said.
The films, highlighting the features of each Hyundai product, demonstrate the vehicles’ capabilities and the relationships customers have with Hyundai. The TVC includes various age groups and situations, showing that Hyundai offers a product for everyone, whether it’s a hatchback, sedan, EV, or SUV, regardless of the number of occupants or the type of journey. The new campaign will be promoted across multiple channels including TV, digital, and social media platforms such as YouTube, Facebook, and Instagram.
HMIL’s approach aims to provide ownership experience and support to customers at every level of interaction.