Hypothesis, an AI-enabled influencer marketing platform, has partnered with Togglehead, an independent digital agency. Through this partnership, Hypothesis will bolster Togglehead’s data-driven approach to execute the agency’s marketing campaigns.
The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the campaign management pipeline by serving as a central platform of information, insights and tools.
Talking about the partnership, Himani Agrawal, senior vice president – product and analytics, Hypothesis, said, “We are happy to partner with Togglehead, a fast-paced independent agency. By leveraging decades of knowledge gathered from bringing creators and brands together, we are committed to empowering Togglehead with an innovative AI-enhanced tool that focuses on enabling influencer marketing with data driven processes in a super easy to use interface.”
The partnership between Hypothesis and Togglehead represents a step towards constantly evolving and innovating the agency’s approach to influencer marketing by simplifying and streamlining the complex process.
Moreover, Hypothesis will enable Togglehead to make decisions by providing actionable insights across all facets of a marketing campaign. This includes the ability to use filters such as demographics, growth rate and interest-based targeting to identify influencers, automate creator and content recommendations, forecast creator performance and tracking of each content type and format to optimise their client’s campaign ROI most efficiently.
“We are happy to announce our partnership with Hypothesis. At Togglehead, we’ve always been committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis exemplifies that dedication. Hypothesis brings a new dimension to our influencer marketing team and capabilities, allowing our marketers to analyse and optimise campaigns with unprecedented precision. This collaboration empowers Togglehead to offer our clients a more strategic, data-driven approach to influencer marketing,” Aatef Bham, co-founder and director – digital business, Togglehead, added.
Through this partnership, Hypothesis will play a significant role in bringing a paradigm shift in the overall synergy between creators and agencies.