HyFun Foods, established in 2015, has been active in the global food industry, focusing on processed foods and vegetables. Recently, the company announced a rebranding initiative aimed at establishing a presence in a previously overlooked segment of the food industry.
The redesigned logo is described as more than just a visual representation, symbolising HyFun Foods’ commitment to happiness and excellence. The logo features two smiles – one green and one blue – representing the relationship between the brand’s farmers and consumers, as well as its focus on fresh produce and frozen food. Additionally, a purple hue has been added to emphasize the brand’s dedication to delivering high-quality products.
HyFun Foods has sourced over 300,000 tonnes of fresh produce from more than 6,000 farmers since its inception. The company has also experienced significant revenue growth, with a 20-fold increase in revenue over the past seven years. These developments position HyFun Foods for continued growth and innovation in both Indian and international markets.
“We’re thrilled to unveil our new logo, which embodies the spirit of HyFun Foods — joyful, innovative, and committed to quality. With this rebranding, we’re not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products,” Haresh Karamchandani, managing director and CEO, HyFun Foods, said.
In addition, HyFun Foods has introduced Funzy, a new mascot, alongside its new logo. Funzy is characterised by its energy and charm, reflecting HyFun Foods’ refreshed communication strategy aimed at engaging customers.
The company seeks to challenge conventional norms and elevate standards within the global frozen food industry through innovative approaches. HyFun Foods invites audiences to join them on this journey of redefining the future of food and spreading joy with Funzy.