HMD, a mobile phone manufacturing company, launched its brand campaign in collaboration with AndAnd Brand Partners in India. From what is understood, the campaign features Sanya Malhotra and Jimmy Sheirgill in the campaign that introduces a product lineup for the new launch. Reportedly, this is the first ever brand campaign by the company.
“Successfully launching our first products, the HMD Crest 5G smartphones along with the feature phones HMD 105 and HMD 110, marks our intent to dig deep for the long haul in the competitive Indian market. We are a young-at-heart, style-forward, lifestyle brand, which hopes to connect with the trendy young consumers of India by breaking the mold of ‘over-the-top tech talk and let consumers enjoy our brand speak at all times.” Tathagat Jena, CMO and online sales head, HMD India, said.
The campaign video featuring Jimmy Sheirgill depicts a humorous conversation with followers by branding of the product while the campaign featuring Sanya Malhotra depicts her dancing while showcasing different features of the new product.
“To bring a brand to life is way bigger than bringing a script to screen. The task cut out for us was to create a great first impression for brand HMD. It comes in with its own values in an industry that is immensely cluttered. The campaigns and launches reflect how the brand enhances human capabilities through tech, without becoming overwhelming. So, it is not one campaign on a specific product line, what we have put together is an entire ecosystem of creative assets for a new brand.” Rajesh Minocha, AndAnd Brand Partners, said.