Hershey India has unveiled its new television commercial directed by Indian film director Vishal Bhardwaj for its Hershey’s Kisses brand, featuring brand ambassador Shraddha Kapoor. As per the company, the latest TVC captures a narrative centered around the relationship dynamics of a young couple.
The film opens within the confines of a car, where emotions are running high as a young man takes the wheel, steering the car towards the airport to drop his lady love. Beside him sits the lady, played by Shraddha Kapoor, as they grapple with an unspoken desire of not wanting to part ways.
Talking about the campaign, Ankit Desai, marketing director, Hershey India, said, “The creative is an addition to our on-going campaign, showcasing our brand ambassador. This unique script, featuring Shraddha Kapoor, needed to be brought alive by a craftsman filmmaker, and who better than Vishal Bhardwaj. Life often revolves around simple, unspoken gestures that convey affection. Through this film, we aspire to breathe life into this idea.”
Moreover, the film marks the long-awaited reunion of bollywood actor Shraddha Kapoor with Vishal Bhardwaj after a decade, since Haider.
Through this new film, the brand underscores how chocolates can foster cherished moments within relationships, evoking love and affection through simple, heartfelt gestures.
“The craft of telling stories through films has always been close to my heart. Directing a TVC for Hershey’s has been a refreshing experience. It allowed me to explore a sweeter side of storytelling, weaving the magic of the brand into a delightful narrative,” Vishal Bhardwaj added.