H&M India has unveiled its latest festive campaign featuring actor Athiya Shetty. As per the company, the campaign showcases its party-ready outfits collection.
Additionally, H&M aims to empower individuals to express their style and embrace festivities with the launch of festive collections.
Talking about the festive launch, Amit Kothari, regional head, customer activation and marketing, H&M South Asia, said, “The festive collection embodies the essence of our brand and we are happy to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, digital OOH, TV, print, cinema and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns.”
The campaign featuring Shetty, brings out the sparkle of the collection as the actor wears a gold embroidered trouser and cropped tank set. Along with Athiya Shetty, models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in the campaign film.
Moreover, the campaign is shot by fashion photographer Gregory Harris.
“I’m happy to be a part of the Festive Collection by H&M. The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through,” Athiya Shetty added.