Hakuhodo Inc., a martech tools company, launched Martech Data Labs in India. Furthermore, the company has also announced Shweta Sharma as the CEO of Hakuhodo Data Labs India. This move is followed by the launch of e-Genie, an omnichannel e-commerce media optimisation platform, incubated in partnerships with Global CPG Brands.
“We are very excited about the potential of the Indian Innovation Team in creating a niche global product. As Hakuhodo India, we are investing in adding high-tech product offerings to partner with our clients in their eCommerce growth” Kosuke Kataoka, managing director, Hakuhodo India, said.
From what is understood, Shweta Sharma served as the Chief Business Officer of AdGlobal360 India prior to joining Hakuhodo Data Labs India.
“e-Genie gives the Power of eCommerce Media Optimization back to Brands. Many such tools were available for Digital Media Optimization but none for e-commerce. Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features. Furthermore, coupled with Digital Shelf Data, this will be a Potent BI platform for us to understand the Customer Purchase Drivers thereby helping our clients with gaining Market Share,” Shweta said.