GroupM, the media investment group under WPP, has announced the top 100 digital stars list for 2023 curated by The Goat Agency, GroupM’s influencer and content marketing solution, in partnership with Forbes India.
As per the agency, the list showcases India’s most influential digital personalities, celebrating their contributions across various domains including comedy, beauty and fashion, business and finance, fitness, food, tech, travel, and social work.
Talking about the report, Kunal Sawant, business head, Goat, GroupM India, said, “The collaboration between Goat and Forbes India has resulted in the identification of India’s most influential digital stars. We are highlighting original content creators who are ‘influencing’ their audiences in the best possible way and driving positive impact. Key metrics such as followers, engagement, views, reach and impressions across social media platforms have been taken into account in the curation of this list. We’ve also included the Goat changemakers – a roster of socially conscious creators and an integral part of GroupM Goat’s Responsible Investment Framework.”
The focus is on original content creators, with tech, travel and photography, and comedy influencers constituting over 50 percent of the list. Notably, the list boasts a balanced representation of both men and women, showcasing the diversity of talent in the vibrant influencer community.
To compile this list, a multi-step process was initiated. Beginning with the identification of top creators in nine specified genres based on engagement rate and follower count, the selection was then narrowed down to the top 100 influencers through an assessment of vital metrics including reach, engagement, impressions and follower count.