Greaves Cotton has rolled out its social media campaign to embrace the festive spirit of Navratri. As per the company, the campaign intertwines the traditions of the festival with the brand’s commitment to innovation, power and progress with eco-consciousness.
Talking about the campaign, Varghese Thomas, chief communications officer, Greaves Cotton, said, “As we embrace the vibrant spirit of Navratri, we are happy to unveil this campaign that beautifully intertwines tradition, technology and a greener future. At Greaves Cotton, we believe in celebrating the festival’s rich colours and the values they represent. We want to express our gratitude to the brilliant team at Social Beat for bringing this unique vision to life. Their creativity and dedication have helped us celebrate Navratri and underline our commitment to a sustainable and eco-conscious future.”
The campaign is conceptualised by digital marketing agency Social Beat.
“This campaign not only celebrates the essence of Navratri but also underscores Greaves’ deep-rooted commitment to a sustainable and eco-conscious future. The campaign invites the electric mobility ecosystem to come together to celebrate the rich traditions of Navratri as a salute to innovation, power, progress, and eco-consciousness. We are glad to have been able to leverage AI and creativity to bring this to life,” Vikas Chawla, co-founder, Social Beat, added.