Godrej Interio has launched a digital campaign ‘Mega Match Madness’ with two films.
The campaign video is being promoted across various digital and social media platforms such as Facebook and Instagram, coupled with a strong social media influencer marketing plan.
With the onset of the ‘Cricket World Cup’ season throughout the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi.
“Godrej Interio’s range of furniture has always been popular among families wanting something unique and what better way to unite a family in India than watching a game of cricket together? And that’s exactly what we did for the festive season,” Ayan Chakraborty, general manager, Contract Mumbai, said.
The shot DVC brings to life the insight through situations which show how well-designed and comfortable furniture from Godrej Interio brings the family together to watch cricket and enjoy the game together – whether it is because of the love for the game or to enjoy the comfort of Godrej Interio furniture.