Godrej Interio, a furniture brand under Godrej & Boyce, launched its festive campaign titled ‘Dream Home Fiesta’. From what is understood, the campaign centres on a modern couple exploring the brand’s store and discovering furniture that caters to the needs of contemporary Indian households. Conceptualised by SoCheers, the film takes inspiration from social media trends like “boy math” and “girl math” to depict financial decision-making in a lighthearted way, the company added.
“Godrej Interio continues to be an integral part of modern Indian families, understanding that homes are reflections of personal style and culture. With our Dream Home Fiesta Campaign for the festive season, Godrej Interio brings you multifunctional, stylish, and durable furniture at even more affordable prices. With exclusive festive offers, you can now invest in furniture for your dream home while saving for other lifestyle enhancements. Our wide range of products, featuring multiple personalisation options, material finishes, and fabrics, ensures that every home is unique, functional, and ready for a celebration,” Reshu Saraf, head of marketing communications, Godrej Interio, said.
The couple’s journey highlights several multifunctional furniture pieces, such as a sofa with built-in storage, a dining table with concealed compartments, and a hydraulic bed with self-opening storage. The campaign focuses on showcasing the financial and functional benefits of smart furniture choices for modern homes.
“At SoCheers, we are delighted to have partnered with Godrej Interio on this grand campaign. Our ‘Couple Math’ campaign for Godrej Interio was a delightful blend of storytelling and product showcase. By cleverly incorporating ‘boy math’ and ‘girl math’ concepts, we created a relatable and engaging narrative that resonated with the audiences. The film’s journey through the store, highlighting innovative furniture with hidden storage, effectively demonstrated the value proposition of smart shopping. The couple’s satisfaction and playful conversation about a staycation perfectly encapsulated the campaign’s message: ‘Couple Math’ can turn your dream home into a reality!” Jitendra Hirawat, director, SoCheers Films, added.