Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, a gaming and e-sports content platform. The alliance marks a significant milestone in expanding both companies’ reach and capabilities to the thriving digital marketing and advertising fraternity.
As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory across its branding business present across various digital platforms. Globale Media will be working closely with Rooter to cultivate and nurture a business pipeline, directing at achieving its objectives through the partnership. Through targeted campaigns, and innovative strategies, Globale Media aims to enhance its branding side of the business using Rooter’s extensive range of premium inventories including influencer marketing spread across verticals like FMCG, e-commerce, gaming, and more.
“We are thrilled to announce our partnership with Rooter, a pioneering platform in the gaming and e-sports space. This collaboration aligns perfectly with our commitment to delivering innovative solutions and driving meaningful results for our partners. Together with Rooter, we look forward to unlocking new opportunities in the branding space and providing unparalleled value to our clients worldwide,” Bhavesh Talreja, founder and CEO, Globale Media, said.
Rooter, known for its dynamic and engaging gaming content, will benefit from Globale Media’s extensive network and cutting-edge technology to optimise its advertising revenue streams. By tapping into Globale Media’s comprehensive suite of digital marketing solutions, Rooter aims to further solidify its position as a leading destination for gaming and e-sports enthusiasts, while continuing to build its credibility among brand partners.
“Rooter has become the go-to platform for brands who wish to engage a highly active gaming audience through a 360-degree suite of brand solutions. As we aim to strengthen this equity, we are excited to build our portfolio of partnerships by collaborating with a reputed player like Globale Media. We look forward to setting new benchmarks in building monetization opportunities for the Indian gaming community while delivering deep value to our partners.” Sarabjeet Singh, president-sales, Rooter, said.