While the city brims with lovestruck couples, doorsteps adorned with flowers and chocolates, and delivery riders dashing around with bags full of gifts, brands have been working tirelessly for months to craft the perfect Valentine’s Day campaigns. From heartwarming love stories to quirky takes on romance, these ads aim to capture the essence of the season and leave a lasting impact on audiences. Here’s a look at a few Valentine’s Day ad campaigns that have truly stood out this year:

Prime safar

Prime Video’s transformation into “Premi Video” this Valentine’s season is a clever play on pop culture and romance, creating a campaign that is both humorous and endearing. From Paatal Lok’s tough Hathi Ram reimagined as the affectionate “Saathi Ram” to Mirzapur’s fierce Gajgamini softening into a sweet “Babu Shona,” the campaign delivers unexpected yet entertaining twists that resonate with audiences. Adding to the fun, Emiway Bantai’s hard-hitting raps take a romantic turn, channeling an SRK-style violin serenade. The cheeky petition for a “Premi Week” instead of just Valentine’s Day adds a playful touch, making the campaign refreshingly relatable.

Move on with Tinder

Tinder is redefining breakups this Valentine’s Day with its Move On with Tinder campaign, turning heartbreak into a journey of self-care and empowerment. At the heart of the campaign is influencer Orry, who leads the ‘Axe Your Ex’ initiative, encouraging users to edit their exes out of old pictures as a symbolic gesture of fresh beginnings. In India, Tinder has also teamed up with Blinkit to introduce a Single Mode slider on the delivery app’s homepage, offering a playful yet practical breakup recovery guide. Whether it’s indulging in chocolates for a good cry, cutting ties—literally—with scissors, or embracing a glow-up with bold hair colours and statement jewellery, the campaign encourages singles to step into their next chapter with confidence. With witty quips like “They left you on read, but you deserve the red carpet!”, Tinder reminds singles that moving on can be just as exciting as falling in love.

Valentine’s Day banter with brands with Hershey India

Hershey India celebrates love’s everyday gestures with its ‘What Love Sounds Like’ campaign. Kicking off with “I’ve saved the last piece for you,” Hershey sparked a fun brand conversation on thoughtful expressions of love. Manyavar added, “My pocket square, your tissue!”, while Swiggy chimed in with “Dhaniya add karna mat bhoolna” (Don’t forget the coriander). Diwas by Manyavar, TVS, and Samco joined in with their playful takes, making the campaign a heartwarming tribute to love found in life’s simplest moments.

Orry, situationships and Crocs

Crocs brought another twist to Valentine’s Day with a campaign starring Jackie Shroff and Orhan Awatramani (Orry). Blending humour, charm, and self-expression, the campaign celebrates modern love through Jibbitz™ charms and Classic Clogs—proving that love is all about individuality and creativity. Set at Orry’s Lonely Hearts Valentine’s slumber party, the film hilariously contrasts Jackie’s no-nonsense “Bhidu” vibe with Orry’s over-the-top energy as they navigate ghosting, green flags, and situationships. From Orry’s self-love moment—“I love you… ORRY!”—to Jackie’s sharp quip—“Tum log ka yahich problem hai” (This is exactly your problem)—the campaign highlights love’s quirks with humour and heart, proving that sometimes, the best way to say it is to show it.

Hungry third wheeling with Snickers

SNICKERS® launched its ‘Hungry Third Wheels’ campaign, highlighting the unintentional antics of friends who crash romantic moments—not out of mischief, but hunger. Through a series of digital films, the campaign humorously depicted classic third-wheel blunders, from photobombing selfies to interrupting cosy dates. Each scenario ended with the reminder that sometimes, all it takes to restore normalcy is a SNICKERS® bar. The campaign resonated with audiences familiar with third-wheel situations, sparking conversations online about the humour in hunger-induced interruptions.

Cuddles with Frido

Frido launched a campaign focusing on comfort and self-care, moving away from traditional romantic themes. The initiative featured T-shirts and hoardings with the phrase “Want Cuddles? Scan Here” alongside a QR code, which directed users to the brand’s Cuddle Sleep Pillow. The campaign gained traction across cities, with social media users, influencers, and meme pages engaging with the activation. By combining digital, on-ground, and social media strategies, Frido positioned its campaign as an interactive experience, sparking conversations about redefining Valentine’s Day beyond romantic relationships.

CRAZE Valentine

Swiss Beauty’s sub-brand CRAZE has launched a Valentine’s Day campaign featuring an AI-generated rap anthem that highlights themes of self-love, confidence, and individuality. The campaign showcases four distinct Gen Z personas—The Trendsetter, The Dreamer, The Rebel, and The Girl Next Door—aiming to connect with a diverse audience. Alongside the anthem, the campaign also features key beauty products and was conceptualised by integrated marketing agency Hashtag Orange. The initiative reflects the brand’s focus on digital engagement and self-expression through music and beauty.

Own your Z with Zeenat Aman

Allen Solly launched its digital campaign “Own Your Z”, featuring veteran actor Zeenat Aman decoding popular Gen Z slang with wit and confidence. In the campaign, Aman engages with terms like ‘slay’ and ‘drip’, highlighting that she embodied these trends long before they had names. The initiative rolled out on social media, has sparked discussions across generations, blending nostalgia with modern fashion sensibilities. By pairing a cultural icon with contemporary trends, Allen Solly positions itself at the intersection of timeless style and evolving youth culture.