Foxtale, a direct-to-consumer skincare brand targeting Indian consumers, has raised $30 million (approximately Rs 250 crore) in its Series C funding round. Investors include Japanese multinational KOSÉ Corporation, along with existing supporters Panthera Growth Partners, Z47, and Kae Capital.
Foxtale has formed a strategic partnership with KOSÉ Corporation to enhance its presence in India. The collaboration combines Foxtale’s experience in direct-to-consumer strategies and knowledge of the Indian skincare market with KOSÉ’s expertise in global markets.
Founded in 2021 by Romita Mazumdar, Foxtale develops skincare products specifically designed for Indian skin types, as per the company. The funding aims to support product innovation, market expansion, and strengthened R&D capabilities.
The company reported 150% growth in FY25, doubling its revenue compared to the previous year. Its direct-to-consumer channel accounts for 50% of revenue and maintains a repeat customer rate of 50%. With a focus on profitability, Foxtale aims to achieve its financial goals by the end of the next fiscal year.
Foxtale operates with a lean product line of 20 SKUs and plans to deepen its market footprint while enhancing product formulations. The brand aims to make skincare accessible and effective for Indian consumers.
Romita Mazumdar, founder of Foxtale, stated, “This funding from KOSÉ Corporation will enable us to scale faster, innovate further, and bring effective skincare to more people across India. This partnership blends international expertise with local insights, creating value for consumers and shareholders alike.”
Foxtale continues to focus on empowering individuals to adopt effective skincare routines and remains committed to addressing the growing demand for high-quality products in India.