Flipkart, an e-commerce marketplace, has launched a campaign.
Reportedly, the campaign features a series of four films featuring India’s entertainment personalities. From what it’s understood, the films comprise Shehnaaz Gill, Boman Irani, Rupali Ganguly and Ratna Pathak Shah, and Raghu and Rajiv.
“Our latest campaign aims to reaffirm Flipkart’s commitment to customers by offering value on original brands, savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’, and of being a point of contact for resolution for consumer concerns. I think this promise is reinforced with characters such as Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises,” Pratik Shetty, senior director – marketing and media, Flipkart, said.