Flipkart Health+, the digital healthcare marketplace platform of India’s Flipkart Group, has launched a new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group. The campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).
To strengthen its presence in UP, the campaign focuses on seller discounts on medicines, aiming to attract consumers seeking affordable and reliable medicines. Additionally, Flipkart Health+ has implemented initiatives to improve delivery speed and the availability of medicines, enhancing the overall customer experience. The company has also initiated offline awareness activations at seller partner stores to support the campaign.
“Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers’ experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+,” Dhruvish Thakkar, head of marketing and growth, Flipkart Health+, said.
The campaign created by Lowe Lintas Bengaluru showcases Flipkart Health+ as the go-to platform for all medicinal needs with a localised touch. Both the films’ narratives are centered around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP. The grandfather-grandson duo navigate through a local setup. Both campaigns comically endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+. This approach adds authenticity to the campaign and enhances its resonance with the local audience.
“As UP is a priority market for Flipkart Health+, we dug into the colorful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!” Arpan Bhattacharyya, executive director – head of creative, Copy (South), Lowe Lintas Bengaluru, said.