Ferrero India has announced the launch of ‘Kinder Shoko-Bons Crispy’. With this new offering, the company has deepened its foray into the sweet-packaged foods category. As per the company, Kinder Schoko-Bons Crispy is a combination of milky and cocoa cream inside a crispy wafer, topped with cocoa sprinkles.
With the new product, the brand aims to provide a unique solution for parents to connect with children in the pre-teen years.
Talking about the launch, Rudolph Sequeira, managing director, Ferrero India, said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Schoko-Bons Crispy, that is successfully made-in-India.”
Moreover, the newly launched product has been introduced in “Shareable Packs” starting at a price of Rs 40 onwards and will be available in packs of 4 and 12 pieces.
With this, the company is taking a step forward towards strengthening its presence in the Indian market. Additionally, the expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India.
“As a brand that embodies traits of fun, genuine care, modernity, and balance, Kinder has always been at the forefront of creating delightful experiences for families. The introduction of Kinder Schoko-Bons Crispy adds yet another layer to this legacy, celebrating the evolving relationships between parents and their pre-teens.” Amedeo Aragona, marketing head Indian subcontinent – Kinder Brands, added.
To further enhance the brand across India, for the first time, Kinder Shoko-Bons Crispy has partnered with influencers including Indian actress Karishma Kapoor, Subhashree Ganguly and Sneha Reddy.
The launch of Kinder Schoko-Bons Crispy will be supported by a strong 360-degrees marketing communications campaign along with TV and digital presence.