Fello has announced the appointment of Snigdha Sunil as head of marketing. As part of her new role, she will be responsible for formulating a robust growth and marketing strategy, with a focus on category and brand building, customer acquisition, engagement, and retention.
Snigdha brings value with her branding expertise and a track record of strategically contributing to strengthening brands during pivotal junctures. Her ability to navigate and thrive in landscapes makes her an asset for organisations seeking to enhance their brand positioning and market presence.
“Snigdha is a seasoned leader in marketing with her experience spanning the media and consumer tech sectors. With a wealth of brand marketing expertise, she is distinguished by her keen customer-centric focus and resolute commitment to delivering tangible results. We are confident that she will play a pivotal role in elevating overall brand presence, driving growth across geographies,” Manish Maryada, founder and CEO, Fello, said.
The role of head of marketing at Fello marks Snigdha’s second foray into Fintech, having previously helmed the B2C marketing division at Clear (formerly ClearTax), where she played a role in surpassing revenue projections in 2022. Additionally, she has also spearheaded brand marketing initiatives at Jeevansathi.com.
Furthermore, during her tenure at Star Sports, Snigdha was also a part of the team to launch campaigns like Mauka Mauka for Cricket World Cup 2015.