You don’t always need a roar to be heard. Sometimes, a steady climb up the awards chart says enough.
That’s the story so far for Indian agencies at Cannes Lions 2025. Day two wrapped up with a modest but meaningful haul of 12 metals. No sweeping wins, no runaway leaders. Just a spread-out showcase of storytelling, craft, and a little bit of strategy.
But who’s inching ahead?
Well, FCB India and Talented are currently leading the pack with two metals each. FCB India earned its stripes with a Gold and a Bronze. Talented skipped the Gold but clinched two Silvers—proving that consistency counts just as much as sparkle.
Here’s the twist—Ogilvy, a name you expect to dominate, hasn’t struck Gold yet. But with three Bronze wins, they’ve bagged the highest number of total metals so far. Quiet haul, but effective. You could say they’re playing the long game.
Meanwhile, Havas, VML, FCB Kinnect, Godrej Creative Lab, and Lowe Lintas have each picked up one win apiece. It’s an even playing field, almost eerily democratic. No one’s running away with the show—at least not yet.
So, what does this say about India’s showing at Cannes this year?
For one, it’s not about shock and awe. It’s about slow burns, fresh voices, and perhaps, a wider representation of Indian creativity on the global stage. The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.
Is this the year India trades blockbuster for breadth? Could be.
Then again, it’s only day two. And in Cannes, fortunes flip fast.