Eyewear brand Rawbare claims to have witnessed a 300% increase in its customer base over the past few years, positioning itself among the fastest-growing players in India’s fashion eyewear segment. The company attributes this growth to its focus on quality, affordability, and consumer-centric design.
According to the brand, its customer acquisition rate saw a consistent rise of over 50% in FY24–25, reflecting what it calls growing customer trust and brand loyalty. Rawbare highlights that its products—offering UV protection, contemporary styling, and competitive pricing—have helped the brand resonate with a wider audience.
A recent customer satisfaction survey conducted by the company suggests high levels of consumer approval. Rawbare reports that 92% of respondents rated their purchase experience as excellent, while 89% appreciated the durability and design of the eyewear. The brand further notes that 94% of customers found its pricing to offer strong value for money, and 88% said they would recommend Rawbare to friends and family.
The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility. A growing online footprint and aggressive marketing strategy have also played a role in Rawbare’s rise, the company adds.
Looking ahead, Rawbare plans to introduce new collections and explore product innovation, with the intent to scale further while maintaining what it describes as a balance between design, affordability, and consumer satisfaction.