Excitel Broadband, a home internet provider, has partnered with Jio Cinema for a campaign called ‘Speed ka Man of the Match’ during the IPL 2024 award presentations. The campaign will feature Excitel branding during the ‘Man of the Match’ category. Additionally, Excitel has launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. The contest is aimed at Connected TV users who watch IPL matches through Jio Cinema on Smart TVs or smartphones, a significant portion of broadband users in India.
“IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our target audience,” Varun Pasricha, chief operating officer, Excitel, said.
Excitel’s branding will be visible across the tournament, every day during key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the fixed broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants such as Jio and Airtel with speeds exceeding 200 Mbps across major cities including Delhi, Bangalore, Hyderabad, Kolkata, and Chennai, among others.