EssenceMediacom India, GroupM’s media agency, announces the promotion of Averill Sequeria to the position of chief strategy officer. With over 20 years of experience in the marketing industry, Sequeria steps into this role from her most recent position overseeing the creative futures team at the agency.
In her previous role, as per the company, Sequeria was instrumental in advocating innovative initiatives and fostering a forward-thinking culture within the organisation.
“Averill’s appointment as chief strategy officer at EssenceMediacom India embarks on a new phase of creative strategies and growth, highlighting our commitment to excellence in media strategy. With her vast experience, we are confident she will drive significant progress and accelerate our ongoing success,” Navin Khemka, CEO, EssenceMediacom South Asia said.
Sequeria’s appointment comes as part of the agency’s ongoing commitment to a consumer-centric approach. Her leadership will focus on enhancing growth, optimising return on investment (ROI), and strengthening the agency’s brand presence.
“I have always been passionate about innovation and the vast varieties EssenceMediacom has to offer to its clients. I look forward to pushing boundaries with the agency’s inventive culture to ensure a meaningful impact on our clients and businesses in this modern media ecosystem,” Averill Sequeria, chief strategy officer, EssenceMediacom India said.
Averill will be based out of the Bangalore office and report to Navin Khemka.