Equitas Small Finance Bank has unveiled the journey of Virumandi under the ‘Circle of Life’ campaign. As per the company, the video exemplifies his spirit of dedication and the belief that ‘work is worship’, while showcasing his life’s transcending challenges.
Starting as a mechanic in Madurai, Virumandi’s aspirations were met with setbacks when he struggled to meet the financial obligations of a loan obtained from a traditional financial institution, ultimately losing his cherished vehicle. As his efforts came to light, Equitas Small Finance Bank joined his journey to resolve the hardships as a partner in financial support as well as overall prosperity.
Talking about the campaign, Vignesh Murali, senior vice president and head – marketing, Equitas SFB, said, “Virumandi’s journey epitomises the essence of resilience and determination. His commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualise financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”
Moreover, the story of Virumandi featured in Equitas Small Finance Bank’s ‘Circle of Life’ series, serves as a testament to the transformative endurance and the unwavering spirit of individuals determined to defy the odds.