Droom, India’s automobile marketplace, has entered a brand partnership with entertainment artist Badshah. This partnership involves an investment by Badshah into Droom, aiming to enhance the brand’s appeal to Millennials and GenZ. Both parties will collaborate to promote Droom as a sought-after brand for the target demographic.
Badshah has been chosen as a brand ambassador for Droom due to his popularity and social media presence. His urban persona resonates well with Droom’s target audience of millennials and Gen Z consumers. This partnership aligns with Droom’s vision of modernizing the automobile buying and selling experience in the 21st century.
The partnership between Droom and Badshah aims to innovate marketing strategies and establish new industry standards. They seek to drive market traction and revenue growth for Droom while expanding its appeal to a wider consumer base.
“I have been an auto enthusiast for a long time and have been impressed on how Droom is solving automobile related trust, selection and pricing problem. Their unique approach resonates with me, and I am excited to be a part of this transformative journey,” Badshah said.
“We are super excited to have Badshah as part of team Droom. Droom is changing how automobiles should be bought and sold and spreading that word via a powerful voice like Badshah will help us tremendously. Together we will reshape the future of automotive commerce.”Sandeep Aggarwal Founder and CEO of Droom said.