Doceree, a global platform building solutions for healthcare professional (HCP) messaging, unveils its new offering – Insights. Inspired by tools like ChatGPT, this innovative solution is set to transform the way pharma marketers access and interpret data. As the latest addition to the suite of AI-powered tools on the platform, Insights will empower healthcare marketers with an analytic approach, making it easier to unravel business insights from marketing campaigns.
In an industry shaped by shifting trends and rising demands, pharma marketers grapple with the task of understanding campaign performance and making data-driven decisions. While they have a clear understanding of the business questions they aim to answer, determining the necessary data and analytics remains a challenge.
To address this challenge, Doceree introduces Insights—a tool designed to simplify the analytics process by offering quick and straightforward access to essential information. Through Insights, pharma marketers can explore their campaign data by directly posing questions to the platform. The responses, presented as interactive and exportable data visualisations, provide data-driven insights. This is facilitated by Doceree’s proprietary HCP identity-resolution technology, EspyianTM, aimed at streamlining the previously complex landscape of data and analytics, making them readily available on demand.
“Doceree is committed to finding the bottlenecks in pharma messaging and bridging them with its AI-powered, category-focused platform and end-to-end solutions that allow pharma marketers to activate top-performing campaigns, while also effectively tracking their KPIs. With our new offering- Insights, we are set to revolutionise healthcare marketing analytics, making data-driven decisions for pharma marketers, as easy as asking a question,” Harshit Jain, MD, founder and global CEO, Doceree, said.
By leveraging artificial intelligence, Insights utilises the capabilities of natural language processing (NLP) to interpret and comprehend the inquiries posed by pharma marketers, providing them with the desired answers. The tool eliminates the requirement to navigate through static charts and predefined dashboards, which can impede swift and effective data exploration. This interactive, AI-powered platform further enables users to export and integrate pertinent data and visualisations into their customised presentations, simplifying the process for marketers to convey their narrative through data.