Denver, a men’s brand in India, has launched a new extension of their ‘success’ campaign featuring brand ambassador Shah Rukh Khan. The campaign aims to redefine the concept of success beyond mere accomplishments in today’s era where achievements often overshadow virtues. The brand film delivers a message emphasising humility and empathy, encouraging viewers to treat everyone with respect regardless of societal status. Through his dialogue, Khan conveys the importance of maintaining a mindset of equality and compassion amidst success. The campaign seeks to redefine how successful individuals project their achievements while staying grounded and humble.
“As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace,” Saurabh Gupta, MD and CEO, Hamilton Sciences Private Limited said.
Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.