Team Pumpkin’s direct-to-consumer wing D2C Pro, has announced the D2C marketing mandate for personal care brand Quinta Essentia Organic. As a part of the mandate, the agency will manage the marketplace for the brand on e-commerce platforms including Amazon and Flipkart.
Talking about the mandate, Arti Gaur, founder and CEO, Quinta Essentia Organic, said, “People are conscious and give importance to cruelty-free and sustainable products, especially skincare. Our skincare products tick all the right boxes, and the kind of response we have gotten attests that. We realised it was time we took to a greater set of audience. We are sure that partnership with D2C Pro will help us do that.”
Quinta Essentia Organic is a skincare brand that follows the philosophy of Lokah Samastah Sukhino Bhavantu. In addition to creating its own product range, Quinta Essentia works with global brands in creating new product formulations and providing access to its advanced manufacturing facility.
D2C Pro is one of the many entities of Team Pumpkin, and it specialises in strategic business solutions for direct-to-consumer brands. Some of their clients include Plum Goodness, Stovekraft, Tata Steel Aashiyana, and Shark Tank featured brand Jhaji Store.
“Sustainable, cruelty-free skincare is a huge market with formidable competition in this space. Every brand is vying to attract users and working hard towards getting repeat buyers. While e-commerce helps, a major chunk of purchases come from marketplaces like Amazon and Flipkart. It is thus important for a brand to not just have a presence on these platforms but also optimise its reach to the right audience,” Shubham Srivastava, AVP, D2C Pro, added.