Cycle Pure Agarbatti has concluded its #PrayforIndia campaign with a turn of events as they offered a customer free ticket to the finals. As per the company, this came in as a photo of 240 agarbattis went viral on social media.
Additionally, the campaign is designed to infuse the spirit of unity and enthusiasm across the nation, blended tradition with a modern touch, capturing the hearts of the younger generation.
Talking about the campaign, Arjun Ranga, MD, Cycle Pure Agarbatti, said, “As a brand we have been with India’s prayers since Indian independence. For many decades now, we have been associated with cricket and sport for its ability to galvanise the youth of the nation and provide hope. We created the #PrayForIndia campaign during the previous world cup. This World Cup we wanted to engage the nation on social media. The challenge with track and the filter provided the perfect means to do so. We have been, we are, and we will always be with India’s prayers.”
Moreover, the campaign gained momentum when a tweet from Swiggy went viral, claiming that someone from Thane had ordered 240 Agarbattis. This sparked a humorous frenzy on social media, with various individuals claiming responsibility for the order. Responding swiftly, the team seized the opportunity to turn this into a moment of hype and engagement.
The team created a wanted poster offering tickets to the finals as a reward which added a touch of mystery to the quest for the person who shared the photo. The strategy quickly gained traction, triggering a sense of FOMO (Fear of Missing Out) among social media users, leading to a flood of claims from individuals who wanted to be the lucky recipient of the World Cup finals ticket.
The outcome showcased the success of the #PrayforIndia campaign and highlighted the power of social media engagement and creativity in bringing people together in unexpected ways.