COLORS has crossed the vaunted 200 GRP mark as it clocked 207 GRPs in the latest BARC ratings. As per the company, this feat comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.
Talking about the development, Alok Jain, president – general entertainment, Viacom18, said, “The past 6 months have seen our viewership share surge by approximately 80%, helping us open the new year by crossing a significant milestone with 207 GRPs. At the heart of this exponential surge lies our strategic content approach, meticulously designed to cater to the entire family through a harmonious blend of fiction and non-fiction programming. Today, we are the only complete family entertainment GEC in the HSM market. From mythos to social dramas to non-fiction content, COLORS is a microcosm of the diversity of our viewers. Our content strategy reflects this belief and our rapid climb through the ratings charts reflects India’s faith in our content.”
Moreover, COLORS has taken the lead in creating societal and behavioural impact while offering a range of content, staying true to its philosophy.
Following the success of 2023, COLORS now has plans to scale up its content play – both in variety and scale. With a strong line-up featuring eagerly awaited fiction and non-fiction shows including Mera Balam Thaanedar, Dance Deewane, the magnum opus Prachanda Ashoka, and more.
Furthermore, shows such as Khatron Ke Khiladi and BIGG BOSS have also been the highest rated non-fiction shows in the category during their run.