Big Bang Social, a creator ecosystem under Collective Artists Network, collaborates with Comscore, a media measurement and analytics company. The partnership aims to reshape creator marketing by providing insights into the efficacy of campaigns and valuable resources for enhanced success.
In a time of social media and digital content creation growth, understanding media consumption and audience intelligence is crucial. Big Bang Social is focused on providing brands an optimised experience in designing campaigns and empowering creators and influencers in this dynamic ecosystem.
BigBang Social App, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customisation of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.
“With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns,” Anurag Iyer, CEO, Big Bang Social, said.
The partnership between Big Bang Social and Comscore promises to be a game-changer for both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.
“Our expertise in social media measurement using first party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level,” Geet Lulla, vice president-sales for Asia-Pacific, Comscore, said.