Coca-Cola has introduced a fusion of art and technology to help consumers send customised wishes to their near and dear ones.
Additionally, the company has partnered with Open AI’s DALL-E and GPT-4 models.
Talking about the development, Pratik Thakar, global head of generative AI, Coca-Cola, said, “We are connecting the dots between culture, creativity and technology. Create Real Magic platform invites consumers to use AI for crafting original artwork using iconic creative elements from the Coca-Cola archives. In India, #MagicWaaliDiwali wish cards are a perfect way for us to celebrate people and culture using AI. We are humble but iconic, real yet magical and our latest Diwali campaign is a testament of the same.”
Moreover, Coca-Cola has always been a part of consumers’ celebrations and this year they’re bringing an innovative way to create personalised Diwali wishes.
From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.
The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan.
“It’s good to see the innovative spirit of Coca-Cola come alive through the use of DALL·E and GPT-4. The Create Real Magic platform resonates with the joy of the Diwali season and showcases a delightful fusion of technology and creativity,” Brad Lightcap, COO, OpenAI, added.