Cignal TV, the leading Pay-TV provider in the Philippines, has announced the pilot launch of its new OTT aggregation platform, the Cignal Super app. Powered by Tata Play Binge’s Platform as a Service (PaaS), Cignal Super aims to offer Filipino users a seamless experience to access multiple OTT services through a unified subscription model.
The announcement was made by Tata Play’s Managing Director and CEO, Harit Nagpal, alongside Cignal TV’s President and CEO, Jane Jimenez-Basas, during APOS ’24. Cignal Super is now being tested by pilot users and will be rolled out for commercial use in the coming months.
At launch, the Cignal Super app will feature content from partners like VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play. The platform aims to provide users access to movies, TV shows, and live channels through a single, simplified subscription interface.
This partnership reflects Tata Play Binge’s global expansion following its recent collaboration with Akash Digital TV in Bangladesh. Tata Play Binge provides PaaS solutions to OTT aggregators, allowing platforms like Cignal Super to focus on content partnerships, subscriber acquisition, and market growth, while Tata Play Binge manages the backend technology.
The Cignal Super app’s upcoming commercial launch is set to provide Filipino subscribers with a more streamlined and integrated entertainment experience.
“We’re delighted to reach another milestone with Tata Play Binge now powering Cignal Super in the Philippines,” said Managing Director & CEO of Tata Play, Harit Nagpal. “The launch of the Akash Go app and now Cignal Super app demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app,” he added.
“At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines. With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform – with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life”, said Cignal TV President and CEO, Jane Jimenez-Basas.