Chukde Spice, Indian spice manufacturers, has roped in Karisma Kapoor as its brand ambassador for the next two years. Karisma Kapoor will be the exclusive face of the brand from August 2023 till August 2025.
Chukde Spices ensures quality, authenticity and food safety. Manufacturing spices since 2006, this association with Karisma Kapoor will strengthen the brand awareness drive by Chukde across the country.
In nearly two decades of its journey, Chukde has become a household name with its offerings of whole spices, blended spices and super food products.
“When everybody keeps talking about the quality of the product, we felt that we needed to give a commitment to our customers and not just talk about quality. We came out with the campaign Saaf Nahin to Paisa Nahi. Everyone kept telling us that it’s a suicidal campaign since people can make false claims for money but we felt we needed to put our neck on the line and in case we can’t deliver the proposition than we don’t deserve the money from our customers. We are the custodian of money that we charge from our customers and we deserve the money only if we deliver on our promises. We are the only brand with such a campaign in the spices category. We did fairly well in conveying our message to our customers which made us their favorite brand over the years,” Rajat Luthra, director,Chukde, said.
Chukde Spices from the house of Lifestyle Foods has been the winner of National Award for Outstanding Entrepreneurship in the year 2015 and 2020, the brand besides distributing its products across the country, also exports to 29 countries world-wide.