Chingari, a Web3.0 live streaming application, has announced the launch of its new music label, Chingari Music. The label aims to discover and promote musical artists across India.
From what it’s understood, Chingari Music will handle all aspects of an artist’s career from production and promotion to distribution and marketing. Chingari Music is expected to leverage Chingari’s reported user base of over 200 million to help artists build an audience and get discovered. Reportedly, the creators of the most engaging videos will get the opportunity to collaborate with Chingari Music and professional composers to produce original songs and music videos.
“Our vision is to provide a dynamic platform for artists to unleash their creativity and amplify their voices on a global scale. Through Chingari Music, we aim to redefine the way music is discovered, created, and shared, while also offering brands opportunities to connect with their audience through musical content authentically,” Sumit Ghosh, co-founder and CEO, Chingari, said.