Chalo, a prominent transport technology company in India, aims to enhance the reliability, convenience, and seamlessness of everyday bus travel for millions of Indians. The latest campaign, titled #HarSafarKaDigitalHumsafar, has been developed by the consulting and communications company, Gravity Integrated, based in Goa. The campaign features two films based on real consumer stories, showcasing the impact of Chalo’s technology on everyday bus travel.
“Millions of people use buses every day in India to earn their livelihoods, meet families, and go to school, college, and tuition. Chalo’s technology is not only making it so much easier to travel by bus but is also creating a massive social impact on cities and communities. This campaign resonates with Chalo’s commitment to making bus travel better for everyone. With live bus tracking, Chalo continues to set new standards in the realm of urban transportation, making journeys more efficient and stress-free,” Kartick Krishnamurthy, head of marketing, Chalo, said.
Both videos depict how Chalo App’s real-time tracking feature assists commuters in planning their journeys efficiently, minimising waiting times and ensuring a smooth travel experience. It allows individuals to coordinate their schedules effectively, ensuring timely arrival at their destinations. Whether it’s a son ensuring punctuality to pick up his mother or a teenage girl reassuring her father about the bus’s arrival, the real-time tracking feature provides peace of mind and convenience.
“Buses are the lifelines of most cities and towns in India. They help decongest traffic, help create economic opportunities for people who don’t have personal transport and help families stay in touch. Chalo’s technology is powering these buses and making travel better for everyone. We wanted to tell the human side of the technology story taking inspiration from real life examples. Along with these films, we are rolling out a 360 degree campaign that helps narrate Chalo’s story to not just consumers but also to government bodies, mobility influencers and the media at large,” Prashanth Challapalli, founder and CEO, Gravity Integrated, said.